Category: Digital Marketing

AI opens up a universe of opportunities. As new AI tools emerge every day, so do new ways of using…

So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is…

Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue…

It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in…

So you know your Difficulty benchmark, and you’ve compared it to your current list of target keywords to better fortify…

You’re hearing it everywhere these days that your local business has got to have video to keep up with the…

Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s…

2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a long time, and in…

Strategic: Before delving into the technical audit head-on, consider the following framework shared by Aleyda Solis: Business Type Project Website…

If the community you serve has a local forum, now is the time to become a regular participant there. An…

So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested…

Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult,…

The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them…

The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers…

And finally, what happens when the sales are rolling in, but that revenue just isn’t sticking? For SaaS businesses, this…

This means your potential customers will often enter your site through your About page. Is it making a good first…

To this end, ensure your line managers receive focused training on monitoring their team members’ working hours. More importantly, teach…

Similarly, Moz has made a name in the SEO space as a thought leader by creating comprehensive SEO resources and…

In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to…

Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a…

Most of our sequences have three emails: If we don’t hear from recipients after the entire sequence, we mark it…

Then, we graded our money keywords as 3s — these were the high-intent keywords where we could easily present Cognism…

To submit a pitch, fill out the community speaker submission form. Only submit one talk! We want the one you’re…

So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an…

I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs. The thing is…

1. Choose the right story To be successful in using a PR approach to SEO, we have to change our…

Understanding that retention strategies are unique to each individual is the key to keeping your team intact. Tailor management to…

Key to the About Page Mockup 1. A <H1> tag that immediately addresses the customer Most of the About pages…

And of course, last but not least, you probably saw this little bonus that I have down here. GA4 not…

This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a…

You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for…

1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a…

Thoughtful testing But in order for me to validate all of this information, that’s where AB testing comes in. I…

Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always…

Avvo isn’t the only option. Here are a few legal directories worth looking into. FindLaw Justia SuperLawyers Avvo A critical…

Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or…

When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website…

Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split…

Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with…

Speakers and content Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the…

In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been…

Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data,…

By Tom Capper | March 29, 2023 Before we’d heard of SGEs, Google’s main entrant in the AI arms race…

With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google…

Let’s just get this out of the way: Creating a content plan that is both fully aligned with company goals…

US vs. Google is an antitrust case by the US Department of Justice against Google. This is likely to be…

Thierry Ngutegure, Head of Data Insight at SALT As AI shifts from its experimental stages to more widespread implementation in…

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to…

Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many…

To perform this analysis, you will need a sample of keywords to work with. Keep in mind that to fill…

My follow-up: “Hey {firstName}, I’m just following up in case you never got my email:)” His answer: Hey Lucio! I…

Step 2: Write prompt Before this step, ensure you have validated the possibility of the idea as described before. Once…

When we think about the video platform, I would highly recommend that you use YouTube. A lot of people ask…

Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries…

Drive conversions The more brand visibility you have, the more likely people are going to visit your website. The more…

What’s even more remarkable is that these two terms driving 15 Million in potential monthly traffic didn’t even exist a…

I have to admit that I didn’t start with keyword research. Firstly, because I was just writing about my travel…

Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking…

Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June.

SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news:…

Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices…

Whether you opted into automatic migration or updated GA4 manually, you’ll likely still have some changes to update, both to…

Any good SEO knows it’s not productive to point out issues without offering solutions. So, let’s look at the options…

You’ll note in the above that Google is disclosing that there is a store nearby (1.3 miles away from what…

The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs…

You might also see a message letting you know that the URL can appear on Google, but there are problems…

The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of…

4. Dial into the right audience for genuine insights Your survey responses should come from topical experts. Since it’s a…

Here, you will learn how to direct ChatGPT to extract the most repeated 1-word, 2-word, and 3-word queries from the…

Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is…